Audiences

CrowdProof agents are not random. Each one has a personality, background, and communication style modeled on real behavioral psychology. This guide explains how audiences work.

Audience Presets

CrowdProof offers three built-in audience presets, each containing a diverse mix of archetypes. Choose the preset that best matches your target market.

General Public

A broad cross-section of the population representing diverse ages, backgrounds, and perspectives. Best for consumer products and general announcements.

15+ archetypes including:

  • Early Adopter: Excited by new technology, first to try things
  • Skeptical Consumer: Needs proof before buying in
  • Budget Conscious: Focused on value and pricing
  • Busy Parent: Time-constrained, practical priorities
  • Tech Novice: Intimidated by complexity
  • Influencer Fan: Trusts recommendations from creators
  • Privacy Advocate: Concerned about data and tracking
  • Eco Conscious: Prioritizes sustainability
  • Brand Loyalist: Sticks with trusted names
  • Bargain Hunter: Always looking for deals
  • Impulse Buyer: Makes quick emotional decisions
  • Research Heavy: Reads every review before purchasing
  • Social Sharer: Likes to share opinions publicly
  • Quiet Observer: Watches discourse but rarely posts
  • Contrarian: Pushes back on popular opinions

Tech Twitter

The startup and developer community. Best for SaaS products, developer tools, and tech industry news.

12+ archetypes including:

  • Startup Founder: Building something, always hustling
  • Senior Engineer: Experienced, opinionated about tools
  • Product Manager: Focused on user needs and metrics
  • VC Investor: Evaluates market potential
  • Tech Journalist: Looking for stories and scoops
  • Open Source Advocate: Values transparency and community
  • DevRel Professional: Community-focused, helpful
  • Indie Hacker: Building solo, bootstrap mindset
  • Big Tech Employee: Insider perspective, risk-averse
  • Junior Developer: Learning, asks questions
  • Crypto Enthusiast: Web3 maximalist
  • AI Researcher: Technical, cautious about hype

Small Business Owners

Entrepreneurs and local business operators. Best for B2B products, services, and pricing changes.

11+ archetypes including:

  • Retail Store Owner: Physical location, foot traffic focus
  • Freelance Consultant: Sells expertise, time-constrained
  • Restaurant Owner: Margins matter, local community
  • E-commerce Operator: Online-first, platform dependent
  • Service Provider: Plumber, electrician, contractor
  • Creative Agency: Design, marketing, branding
  • Franchisee: Follows system, limited flexibility
  • Tech Startup: Scaling fast, needs efficiency
  • Professional Services: Lawyer, accountant, advisor
  • Local Service: Gym, salon, cleaning
  • Manufacturer: Production, supply chain, inventory

The OCEAN Personality Model

Every CrowdProof agent has a personality defined by the OCEAN model (also called Big Five). This is the gold standard in personality psychology, used by researchers worldwide.

Openness

How receptive an agent is to new ideas and experiences. High-openness agents embrace innovation. Low-openness agents prefer the familiar.

  • High: "This is exciting, let's try it!"
  • Low: "Why change what works?"

Conscientiousness

How organized, disciplined, and detail-oriented an agent is. High-conscientiousness agents want specifics and plans. Low-conscientiousness agents are spontaneous.

  • High: "What is the roadmap? What are the guarantees?"
  • Low: "Sounds cool, I am in."

Extraversion

How outgoing and socially assertive an agent is. High-extraversion agents post frequently and seek engagement. Low-extraversion agents lurk and observe.

  • High: Posts opinions, replies to others, shares widely
  • Low: Reads everything, rarely posts

Agreeableness

How cooperative and trusting an agent is. High-agreeableness agents seek consensus. Low-agreeableness agents are combative and critical.

  • High: "I see both sides, maybe we can find middle ground."
  • Low: "That is wrong and here is why."

Neuroticism

How emotionally reactive an agent is. High-neuroticism agents worry about risks and downsides. Low-neuroticism agents stay calm under pressure.

  • High: "What if this goes wrong? I am concerned about..."
  • Low: "We will figure it out as we go."

How Agents Form Factions

Agents do not just react in isolation. They read each other's posts, get influenced, and cluster into opinion groups. This process emerges naturally from their personalities and interactions.

Opinion Clustering

As agents post and reply, those with similar views find each other. A high-openness Early Adopter might amplify a positive take, attracting other high-openness agents. Meanwhile, Skeptics cluster around critical posts.

Influence Dynamics

Not all agents have equal influence. An agent with high extraversion posts more and gets more visibility. An agent with high agreeableness is more likely to be swayed by persuasive arguments.

Faction Stability

Some factions solidify quickly. Others remain fluid. Watch the faction sidebar in God Mode to see which groups are growing, shrinking, or holding steady.

Why 200+ agents matters: With fewer agents, faction formation is noisy. With 200 or more, you get statistically meaningful patterns that reflect how real crowds behave.

Custom Audiences

Enterprise plans support custom audience creation. Define your own archetypes with specific OCEAN profiles, backgrounds, and communication styles. Contact enterprise@crowdproof.xyz to learn more.

Next Steps

  • Simulations - Put audiences to work in a simulation
  • God Mode - Watch faction formation in real time
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