Audiences

CrowdProof agents are not random. Each one has a personality, background, and communication style modeled on real behavioral psychology. This guide explains how audiences work.

Audience Presets

CrowdProof offers three built-in audience presets, each containing a diverse mix of archetypes. Choose the preset that best matches your target market.

General Public

A broad cross-section of the population representing diverse ages, backgrounds, and perspectives. Best for consumer products and general announcements.

15 archetypes:

• Suburban Parent: Balancing work and family; practical, values-driven choices
• Young Professional: Early-career city dweller weighing cost and convenience
• Retiree Active: Retired and financially cautious, drawing on decades of experience
• College Student: Trend-aware and budget-limited, quick to form a take
• Blue Collar Worker: Trades and hands-on work; skeptical of hype, values reliability
• Healthcare Worker: Evidence-minded, focused on safety and wellbeing
• Small Town Local: Community-rooted, wary of change that ignores local reality
• Fitness Enthusiast: Data-driven about health, motivated by measurable results
• Creative Artist: Culture-forward and expressive, reacts on feel
• Tech Skeptic: Prefers proven, traditional methods over the latest tools
• Political Activist: Cause-driven and vocal, reads issues through social impact
• Small Business Retail: Owner-operator focused on customers and margins
• Gamer: Tech-literate and detail-oriented, quick to spot flaws
• Religious Conservative: Grounded in faith and family values, cautious about change
• Environmental Advocate: Sustainability-minded, weighs long-term impact

Tech Twitter

The startup and developer community. Best for SaaS products, developer tools, and tech industry news.

12 archetypes:

• Indie Hacker: Solo builder obsessed with pricing and growth
• Senior Engineer: Experienced and opinionated about architecture and scaling
• VC Investor: Evaluates market potential and fundraising signals
• Startup Founder: Building fast, driven by conviction and momentum
• DevRel Advocate: Community-focused and helpful, cares about developer experience
• Open Source Maintainer: Values transparency and tooling quality
• Crypto Builder: Web3 and DeFi native, protocol-minded
• Product Manager: Focused on user needs and metrics
• AI Researcher: Technical, cautious about hype
• Tech Journalist: Looking for the story behind the announcement
• Junior Developer: Learning fast, asks questions, job-hunting mindset
• Design Lead: Systems-minded about UX and craft

Small Business Owners

Entrepreneurs and local business operators. Best for B2B products, services, and pricing changes.

11 archetypes:

• Restaurant Owner: Margins and hospitality; local, community-driven
• Contractor: Construction and trades; practical about cost and time
• Ecommerce Entrepreneur: Online-first and platform-dependent, data-led
• Accountant Firm Owner: Numbers-first, focused on taxes and compliance
• Fitness Studio Owner: Community-builder running a gym on tight margins
• Real Estate Agent: Reads the local market, relationship-driven
• Auto Shop Owner: Hands-on operator focused on service and repeat business
• Marketing Agency Owner: Brand and campaign focused, measures everything
• Franchise Owner: Runs a system with limited flexibility, operations-minded
• SaaS Founder SMB: Software owner focused on B2B sales and scaling
• Consultant Solo: Sells strategy and expertise, time-constrained

The OCEAN Personality Model

Every CrowdProof agent has a personality defined by the OCEAN model (also called Big Five). This is the gold standard in personality psychology, used by researchers worldwide.

Openness

How receptive an agent is to new ideas and experiences. High-openness agents embrace innovation. Low-openness agents prefer the familiar.

• High: "This is exciting, let's try it!"
• Low: "Why change what works?"

Conscientiousness

How organized, disciplined, and detail-oriented an agent is. High-conscientiousness agents want specifics and plans. Low-conscientiousness agents are spontaneous.

• High: "What is the roadmap? What are the guarantees?"
• Low: "Sounds cool, I am in."

Extraversion

How outgoing and socially assertive an agent is. High-extraversion agents post frequently and seek engagement. Low-extraversion agents lurk and observe.

• High: Posts opinions, replies to others, shares widely
• Low: Reads everything, rarely posts

Agreeableness

How cooperative and trusting an agent is. High-agreeableness agents seek consensus. Low-agreeableness agents are combative and critical.

• High: "I see both sides, maybe we can find middle ground."
• Low: "That is wrong and here is why."

Neuroticism

How emotionally reactive an agent is. High-neuroticism agents worry about risks and downsides. Low-neuroticism agents stay calm under pressure.

• High: "What if this goes wrong? I am concerned about..."
• Low: "We will figure it out as we go."

How Agents Form Factions

Agents do not just react in isolation. They read each other's posts, get influenced, and cluster into opinion groups. This process emerges naturally from their personalities and interactions.

Opinion Clustering

As agents post and reply, those with similar views find each other. A high-openness Early Adopter might amplify a positive take, attracting other high-openness agents. Meanwhile, Skeptics cluster around critical posts.

Influence Dynamics

Not all agents have equal influence. An agent with high extraversion posts more and gets more visibility. An agent with high agreeableness is more likely to be swayed by persuasive arguments.

Faction Stability

Some factions solidify quickly. Others remain fluid. Watch the faction sidebar in God Mode: arrows show whether a camp's average sentiment is rising, falling, or holding steady. Agent count and share sit beside them as the size readout.

Custom Audiences

You are not limited to the three presets. Every plan can describe its own audience: in the create wizard, choose Describe Your Own and write a plain-text description of the crowd you want to test (for example, "skeptical rural pharmacists worried about margins"). CrowdProof blends the archetypes above to match your description, and can invent new archetypes when the catalog does not cover your crowd. If that blend cannot be built, the run uses the general public panel instead. The owner report says so under The Audience You Described.

For a closer fit, ground the blend in real interviews. Paste interview notes or survey verbatims, or reuse a saved interview corpus, and the audience is built from what real people actually said rather than the description alone.

Need bespoke archetype libraries or managed audience design for your team? Contact enterprise@crowdproof.xyz.

Next Steps

• Simulations - Put audiences to work in a simulation
• God Mode - Watch faction formation in real time